Voice search is changing how people interact with search engines. Instead of typing short phrases, users now ask full questions using natural speech. Smart speakers, voice assistants, and mobile devices have made voice search part of daily life. For brands, this shift requires a new approach to search optimisation that focuses on conversation, clarity, and intent. Understanding voice search behaviour is the first step toward staying visible in this evolving search landscape. How Voice Search Is Different from Text Search Voice searches sound more like real conversations. People speak in full sentences and often ask questions such as “How do I…?” or “What is the best way to…?” These searches usually show strong intent and expect quick, accurate answers. Voice search also relies heavily on context. Location, time, previous searches, and user preferences all influence results. This means brands must think beyond keywords and focus on meaning and usefulness. Focus on Natural Language